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Why Most Founders Don't Get Rich
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You Only Think You Work Hard
SMALL is the New Big — Embracing Efficiency in the Age of AI
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$10K Per Month isn't Just Revenue — It's Life Support
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If It Makes Money, It Makes Sense
The Hidden Treasure of Failed Startups
My Competitor Got Funded — Am I Screwed?
Why Having Zero Experience is a Huge Asset
How About a Startup that Just Makes Money?
How to Recruit a Rockstar Advisor
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A Steady Hand in the Middle of the Storm
How to Pick the Wrong Co-Founder
Staying Small While Going Big
Why I'm Either Working or Feeling Guilty
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How Startups Actually Get Bought
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Actually, We Have Plenty of Time
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Who am I Really Competing Against?
Investors are NOT on Our Side of the Table
Plan for Bad Times, Budget in Good Times
Demo Article
When a $40m Exit is More Than a $200m Exit
Don't Fear the Reaper: AI Edition
Don't Let Investors Become Your Customer
We Can't Stay Out Of The Game For Too Long
What if Our Dreams Are an Illusion?
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Founders, Not All Problems Are Apocalyptic
Stop Listening to Investors
Can You Build a Startup in Less than 40 Hours per Week?
Unlocking the Power of a Startup Community
Strategies to Effectively Raise Capital for Your Startup Business
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Why Founders Don't Ask for Help
Where to Find Startup Mentors to Take Your Business to the Next Level in 2023
What Is a Venture Capitalist and How Do They Work?
What Is an Entrepreneur? A 2023 Guide to Starting Your Own Business
A Guide to Different Stages of Funding for Startups
Time is Our Greatest Asset
The Toll of Everyone Around a Founder
Big Starts Breed False Victories
Once a Founder, Always a Founder
The Invention of the 20-Something-Year-Old Founder
When is Founder Ego Too Much?
Founder Impostor Syndrome Never Goes Away
Always Take Money off the Table
Should I Feel Guilty for Failing?
The Case Against Full Transparency
Why Do We Still Have Full-Time Employees?
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How Many Deaths Can a Startup Survive?
How Should I Share My Wealth with Family?
Why Do VC Funded Startups Love "Fake Growth?"
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Youth Entrepreneurship: Can Middle Schoolers be Founders?
How to get Customers for Startups
Founder Sacrifice — At What Point Have I Gone Too Far?
The Power of a Growth Mindset: How to Achieve Success in Your Startup
Startup Board Negotiations: How do I tell the board I need a new deal?
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Series A Funding Rounds
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Choosing The Right Type Of Website For Your Business
Startup Failure is just One Chapter in Founder Life
What If my plan for retirement is "never retire"?
Is Quiet Quitting a Problem at Startup Companies?
If a Startup Sinks, Founders Go Down With it
Startup Growth Challenges: The Downfall of Becoming Internally Focused
Analyzing Startup Accounting Results

Getting Your Idea Going: Don’t Quit your Day Job

Wil Schroter

Getting Your Idea Going: Don’t Quit your Day Job

Don’t miss out! Check out the previous editions here:

Getting Your Idea Going: There is no perfect idea
Getting Your Idea Going: Popular Excuses for Not Starting
–Getting Your Idea Going: When to Jump Ship


Every entrepreneur daydreams about walking into their boss’s office to proclaim: “I quit!”—and then loudly declaring “Freedom!” a la WIlliam Wallace in Braveheart.

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However—If you recall—this also involves the part where you get ceremoniously beheaded which (let’s face it) kinda-sorta ruins the whole celebration.

Before you quit your job and get all pumped to be the Founder of a new startup that writes checks instead of cashing them—let me give you a few things to think about.

You Need Personal Runway

Everyone talks about how much “runway” your startup has, which is a not-so-fancy term for how much longer you can stay in business before going broke.  But, no one ever seems to talk about how much runway YOU have personally.

Startups don’t fail when the Company runs out of money.  Startups fail when the Founder runs out of money.

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If you were infinitely rich (or lived with your parents, which has the same effect) you could continue to work on your startup forever—even if it was just you.  It may not be the ideal situation, but realistically you could keep your feet moving.

The ability to keep the Founders moving while the business takes longer to develop is critical.  It’s why so many entrepreneurs start in college, when they don’t have to worry about other bills.  They have the freedom to expand, contract, and expand again without having to worry about whether they will have a bed to sleep in.

Your personal runway means everything. The moment you cut off the oxygen supply to that lifeline, you’re in serious trouble.

Be Less Vulnerable

The other effect of cutting off that lifeline is the amount of vulnerability it creates.  The first 24 months of a startup leave the Founders in an incredibly vulnerable position.  It’s why they get loaded up in personal debt, take horrible terms from investors, and go into a fight-or-flight desperation mode.

All of this leads to really bad decisions.  The moment you compound that vulnerability in your business by also being vulnerable in your personal financial life—It gets a thousand times worse.

While holding onto your active income could hold you back from more time that you would want to put into the business—It’ll also protect you while making some of the most critical early stage decisions of your company.

No Shame in Your Paycheck Game

Keeping your personal coffers full is not just a hedge against failure—it’s a financing strategy that ensures your startup has the longevity it needs to develop.

Instead of thinking of how quickly you can quit your job, think about how long you can keep your job and push your startup forward.  At some point you’ll need to jump ship (we’ll talk about that later). But, for now, just make sure your number one priority is making sure you’ve got food and shelter for the long Winter.

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