If you are looking at the same services that your competition is listing then you are highlighting the wrong differentiators. You need to be focusing on the benefits you and your company bring to your customers instead of the features. As they say no one goes to the hardware store to buy a drill they go to the hardware store to buy a drill because they want to make a hole. Take a look at what problems you have solved for your customers. Those are what you need to use to create your UVP. T

From what I have heard from some successful crowd fund raisers. You are better to spend time getting yourself organized before you start your campaign. Make sure you have a least a team of four people and ensure that everyone knows there role and the tasks that they are responsible for.

There is a tool called Daiwa that a number of developers use for beta testing the IOS apps. you have to share your UUID of your device and then they can send you an install link. You can also get added as a tester in Itunes and pre test you app from there. This takes a little more effort to setup and get it to work. Another tool I found that will let you install apps without iTunes is FunBox.

I would suggest that you take a look at the courses on Udemy.com They have some very good how to build mobile apps courses. If you are a programmer this should be a great way to get started. You can also look at Chocolate Labs or James Carters BlueCloud courses. You could look at Zapper for a build it yourself without prgramming app system or take a look at Buildbox (they have a monthly subscription but you can only buy it at certain times) for building games.